Goal

Automotive brands aimed to revolutionize their approach to digital advertising by partnering with Admazing. The objective was to generate significant brand awareness and cultivate interest among a broad demographic, from potential car buyers aged 18 to 55, to households with children, by leveraging impactful advertising formats within mobile games. This strategy was designed to connect with users in a creative and less saturated environment, ensuring the effective achievement of their marketing goals.

Strategy

Admazing’s strategy involved the integration of a wide range of dynamic advertising formats specifically chosen for the auto industry. These included Video Reward, Video Interstitial, Playable Ad, Display Full Screen, Interactive Ad, InGame Ad, and FastCard. Each format was selected for its ability to engage distinct target audiences within mobile gaming environments, from puzzle and racing to strategy and action games, thus ensuring maximum reach and engagement across 11 countries.

Execution

The campaign execution capitalized on Admazing's proprietary technology and vast experience in mobile game advertising, ensuring strategic placement and timing of ads to achieve optimal engagement:

• Video Reward and Interstitials provided users with compelling content in exchange for in-game rewards, achieving high video completion rates (VCR).

• Playable and Interactive Ads engaged users with brand-related challenges and experiences, enhancing interaction rates (IR).

• Display Full Screen and InGame Ads maximized visibility during game transitions, ensuring high viewability and clicks.

• FastCard offered a unique, swift informational experience about automotive products, contributing to the overall strategy.

The campaign targeted a wide audience, from young adults to middle-aged couples with kids, utilizing top mobile games like Candy Crush Saga and Need for Speed™ No Limits to reach over 163 million impressions.

Results

The automotive campaigns drove exceptional results, significantly surpassing industry benchmarks:

• Video Reward: 93.68% VCR and 3.47% CTR, outperforming benchmarks by 17% and 39% respectively.

• Video Interstitial: 84.40% VCR and 1.65% CTR, exceeding benchmarks by 20% and 65%.

• Interactive Ad: Achieved a 74.3% IR and 2.17% CTR, 6.1% and 173% above benchmarks.

• Display Full Screen: 2.07% CTR and 98% viewability, surpassing benchmarks by 3.5% and 58%.

• Playable Ad: 85.6% IR and 1.75% CTR, exceeding benchmarks by 31% and 118%.

These achievements contributed to significant increases in brand favorability, affinity, awareness, consideration, and purchase intent among targeted demographics.

Through innovative and strategic use of diverse ad formats within the mobile gaming space, Admazing has successfully elevated automotive brands beyond traditional digital advertising norms. This campaign not only achieved but exceeded set objectives, setting a new standard for engaging potential car buyers and cultivating brand interest. Admazing's expertise in the auto industry, combined with its cutting-edge technology, has proven to be a driving force in connecting automotive brands with their target audiences in an engaging and effective manner.