Goal

In a bid to distinguish themselves within the competitive streaming industry, several streaming platform companies partnered with Admazing. The primary goal was to achieve higher brand awareness and consideration among a broad audience demographic, ranging from kids to adults. These companies sought to engage potential viewers in a less traditional advertising space, utilizing the captivating environment of mobile games to deliver their message effectively and memorably.

Strategy

Adopting a strategic approach, Admazing targeted specific audience segments within the mobile gaming landscape, leveraging its proprietary Admazing Games IQ™ technology. This approach ensured the selection of optimal game genres that resonated with the streaming platforms' diverse audience. The advertising formats chosen for this initiative were Video Reward & Interstitial, Display Full Screen, and Playable & Interactive Ads, each selected for their proven engagement rates and effectiveness in message delivery.

Execution

The execution of the campaign was meticulously planned and carried out across several key stages:

• Video Reward & Interstitial Ads: Utilized to provide users with in-app rewards in exchange for their engagement with full-screen, non-skippable ads, achieving an exceptional average Video Completion Rate (VCR) of over 95%.

• Display Full-Screen Ads: Implemented to maximize reach and drive significant traffic to the streaming platforms' landing sites, ensuring high visibility during natural game transitions.

• Playable & Interactive Ads: Deployed to deliver the streaming platforms' messages in an interactive and engaging manner, encouraging deeper engagement and consideration through fun, game-like experiences.

The campaigns were strategically launched across North America and LATAM, targeting audiences by age and leveraging specific genres of mobile games to maximize impact.

Results

The strategic collaboration between Admazing and the streaming platforms yielded impressive results, far surpassing industry averages:

• Video Completion Rate (VCR): Exceeded 93%, a stark contrast to the industry average of less than 25%.

• Click-Through Rate (CTR): Achieved over 2.5%, significantly higher than the industry average of less than 1%.

• Interaction Rate (IR): Surpassed 81%, well above Admazing's average of 50%-70%.

• Viewability: Reached 93%, nearly doubling the industry standard of 50%.

These results highlight the success of Admazing's innovative approach in utilizing mobile gaming as a powerful medium for streaming platforms to achieve enhanced brand awareness and consideration.

The collaboration between Admazing and streaming platform companies sets a new benchmark for advertising within the streaming industry. By leveraging the unique and engaging environment of mobile gaming, Admazing has demonstrated the effectiveness of its proprietary technology and strategic advertising formats in capturing the attention of a wide audience demographic. This success case underscores the potential of mobile gaming as a dynamic and impactful advertising channel for brands seeking to innovate beyond traditional media.