Goal
Leading toy brands sought to rejuvenate their marketing strategies by partnering with Admazing, aiming to capture the hearts and minds of a diverse demographic spanning kids, tweens, teens, and parents. The mission was to elevate brand awareness and consideration within the vibrant, yet less crowded space of mobile gaming. Utilizing a blend of creative and engaging advertising formats, these brands aimed to entertain and inform, driving positive results across a global stage.
Strategy
Leveraging Admazing’s proprietary Admazing Games IQ™ technology, the campaigns were designed to target specific age groups and interests, from young children to adults. The strategic use of formats such as Video Reward, Display Full Screen, Video Interstitial, Playable Ad, and Interactive Ad allowed for a tailored approach, catering to the unique dynamics of each demographic. This strategy was executed across several key markets including the USA, Mexico, United Arab Emirates, and various countries in LATAM and Europe, ensuring a broad yet focused reach.
Execution
The execution of the campaigns was meticulously planned to maximize engagement and impact:
Video Reward and Interstitial Ads captured attention with compelling content, rewarding viewership with in-game incentives.
Display Full Screen and Playable Ads provided immersive experiences that highlighted the toys' features and play possibilities, encouraging deep interaction and brand consideration.
Interactive Ads leveraged creative storytelling and interactive elements to engage parents and kids alike, aligning with their values and interests to foster brand loyalty.
Special attention was given to aligning the campaigns with the values and preferences of parents, recognizing their significant influence on purchasing decisions. Additionally, captivating children's imagination was prioritized to spark enthusiasm for the toys, leveraging their natural tendency to share their interests with peers.
Results
The innovative approach yielded impressive results, significantly surpassing industry benchmarks:
Video Completion Rate (VCR): Achieved over 92%, well above the industry average of less than 25%.
Click-Through Rate (CTR): Surpassed 2.8%, far exceeding the industry norm of less than 1%.
Interaction Rate (IR): Exceeded 75%, topping Admazing's benchmark of 50%-60%.
Viewability: Reached 94%, nearly double the industry standard of 50%.
These results were indicative of the high engagement and interest generated among both kids and parents, driving awareness, branding, consideration, and traffic effectively.
Admazing's strategic advertising campaigns in the toy industry have set a new benchmark for engaging diverse demographics through mobile gaming. By creatively utilizing a mix of ad formats to cater to kids, tweens, teens, and parents across multiple countries, Admazing has demonstrated the power of mobile games as a dynamic platform for toy brands seeking to captivate and engage their target audience in a meaningful and memorable way.
