Goal

Fast food restaurants sought innovative advertising solutions to enhance their shopper audience engagement. Their objectives were twofold: amplify brand awareness and bolster brand consideration in a saturated market. They aimed to captivate their audience—kids, teens, and adults—in a unique, uncluttered environment, leveraging the ever-growing popularity of mobile gaming.

Strategy

Admazing leveraged its proprietary technology, Admazing Games IQ™, to meticulously target gaming affinities that aligned with the fast food brands' shopper demographics across North America and LATAM. The strategy hinged on selecting optimal games and ad formats to resonate with the diverse audience, ensuring high engagement and conversion rates. Formats utilized included Video Reward, Video Interstitial, Display Interstitial, and Playable & Interstitial Ads, each chosen for their proven effectiveness in engaging users and driving action.

Execution

The execution involved a mix of high-impact advertising formats tailored to enhance user experience and engagement:

• Video Reward Ads offered players in-app rewards, like virtual currency or power-ups, for watching full-screen, non-skippable ads, fostering a positive association with the advertised brands.

• Video and Display Interstitials seamlessly integrated into natural game transitions, presenting short, engaging clips without disrupting gameplay.

• Playable & Interactive Ads allowed users to interact with the brands through mini-games, deepening engagement and brand affinity.

Admazing's campaign targeted popular game categories like sports, adventure, arcade, puzzle, and word games, optimizing each campaign's reach and impact based on the format's main Key Performance Indicators (KPIs).

Results

The campaigns achieved remarkable success, significantly outperforming industry benchmarks:

• Video Completion Rate (VCR): Over 94.1%, dwarfing the industry average of less than 25%.

• Click-Through Rate (CTR): Surpassed 2.2%, more than double the industry average of less than 1%.

• Interaction Rate (IR): Exceeded 78%, compared to Admazing's benchmark of 50%-60%.

• Viewability: Reached 92%, almost double the industry standard of 50%.

These results were testament to Admazing's expertise in mobile gaming advertising and its ability to harness its proprietary technology to curate and deliver highly effective campaigns. The campaigns not only achieved the primary goals of enhancing brand awareness and consideration but also set new standards in engaging mobile gaming audiences for the fast food industry.